These courses provide opportunities for non-STEM majors to experience the joy of physics, gain an appreciation for its aesthetic beauty, see how it connects to things they care about and experience in their everyday lives, and apply it to their work in their own disciplines. These courses can also expand students’ skills in data literacy, communication, critical thinking, evidence-based reasoning, and more. Non-STEM major courses can provide a valuable service to your institution by supporting a broad education and fulfilling students’ general education science requirements. Ensuring that these courses serve the needs of your institution and its students can significantly increase your department’s total enrollments. For some departments, these courses can provide an opportunity to recruit students who have not yet discovered physics and/or have been excluded from science, but who might thrive as physics majors. Courses designed for elementary education majors provide a powerful opportunity for these future teachers, who will impact thousands of students, to deepen their understanding of the principles of scientific inquiry.